'세계화전략과 기구'에 관한 글 1개

MIT OCW (Global Strategy and Organization Spring 2008)

Part I: Nation, industries and firms

1. The changing global landscape
Friedman, Thomas. "" The New York Times Magazine, April 3, 2005.
Ghemawat. "Semiglobalization and Strategy." Chapter 1. Can Bollywood Go Global? (하바드대학교 온라인 샵에서 6달러 주고 구입한 전자버젼 따라서 어디선가 재배포되면 문제가 될 것 같다.) HBS 9-806-040.



1) Semiglobalization and Strategy - 하바드 대학교 발표자의 요약분 :



2) Redefining global strategy - Chemawat. :



2. Linking national and firm-level advantage
Porter, Michael. "Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy." From On Competition. Boston, MA: Harvard Business School Press, 1998. ISBN: 9780875847955.
Beise, Marian. "Lead Markets: Country-Specific Drivers of the Global Diffusion of Innovations." Research Policy 33 (2004): 997-1018.
Finland and Nokia, HBS 9-702-427.


Part II: Building the global enterprise

3. Local strength to global advantage
Lessard, Donald. "Frameworks for Global Strategic Analysis." Journal of Strategic Management Education 1 (2003): 19-37.
Ghemawat. "Differences Across Countries." Chapter 2.
Shimano Inc. A and B, MIT Sloan Courseware.

4. Building a global business Ghemawat. "Global Value Creation." Chapter 3. Globalization "The CEMEX Way" MIT Sloan Courseware.

5. Cross-border arbitrage and outsourcing
Ferdows, Kasra. "Making the Most of Foreign Factories." Harvard Business Review (March-April 1997): 3.
Ghemawat. "Arbitrage - Exploiting Differences." Chapter 6.
"IBM and Globalization: Hungry Tiger, Dancing Elephant." The Economist (April 4, 2007).
American Outsourcing, HBS 9-705-037.

6. Expanding from new regions Bartlett, Christopher, and Sumantra Ghoshal. "Going Global: Lessons from Late Movers." Harvard Business Review (March-April 2000): 133-142. ICICI's Global Expansion, HBS 9-706-426.

7. Responding to strategic threats from late movers
Dawar, Niraj, and Tony Frost. "Competing with Giants: Survival Strategies for Local Companies in Emerging Markets." Harvard Business Review (March-April 1999): 119-129.

Recommended
Ramamurti, Ravi, and Jitendra Singh. "Generic Strategies of India's Emerging Multinationals." In Emerging Multinationals from Emerging Markets. Cambridge, UK: Cambridge University Press, forthcoming.
The PC Wars: Dell vs. Lenovo, MIT Sloan Courseware.


Part III: Integrating the global enterprise

8. Managing integration and responsivess
Bartlett, Christopher, and Sumantra Ghoshal. "Managing Across Borders: New Organizational Responses." Sloan Management Review 29 (Fall 1987): 43-53.
Ghemawat. "Adaption - Adjusting to Differences." Chapter 4.
P&G Europe: Ariel Ultra's Eurobrand Strategy, INSEAD 300-085-1.

9. Integrating global manufacturing and product development
Santos, Jose, Yves Doz, and Peter Williamson. "Is Your Innovation Process Global?" MIT Sloan Management Review 45 (Summer 2004): 31-37.
Majchrzak, Ann, Arvind Malhotra, Jeffrey Stamps, and Jessica Lipnack. "Can Absence Make a Team Grow Stronger?" Harvard Business Review (2004): 131-137.
Ghemawat. "Aggregation - Overcoming Differences." Chapter 5.
"InterSoft of Argentina (A+B)," HBS 9-497-025.

10. Integrating global supply and marketing chains
Ghoshal, Sumantra, and Lynda Gratton. "Integrating the Enterprise." Sloan Management Review 44 (Fall 2002): 31-38.
Ghemawat. "Playing the Differences." Chapter 7.
Zara: Fast Fashion, HBS 9-703-497.

11. Global leadership
Bartlett, Christopher, and Sumantra Ghoshal. "What is a Global Manager?" Harvard Business Review 81 (2003): 101-108.
Ghosn, Carlos. "Saving the Business Without Losing the Company." Harvard Business Review (January 2002): 3-11.

2008/08/20 11:53 2008/08/20 11:53
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